THE FOUNDERS

Meet Brijesh & Nima.

Two perspectives came together around one simple thought: bags could feel exciting again. Together, Brijesh and Nima shaped that thought into PickALeaf.

FOUNDER

Brijesh

Brijesh brought the family’s embroidery heritage into the idea and kept asking one question: how could a bag feel genuinely different?

FOUNDER

Nima

Nima brought the customer’s eye—what felt repetitive, what still felt premium, and what would make a bag worth wanting again.

THE ORIGIN OF PICKALEAF

This is how PickALeaf began.

Not in a boardroom. Not from a trend report. It began with one ordinary conversation about why a woman who loved bags had stopped wanting another one.

A STORY IN EIGHT CHAPTERS

Brijesh asking Nima why she has stopped buying new bags — 01The Question

01 / 08

The Question

Nima had always loved bags. Then Brijesh noticed something: she had stopped looking for a new one. The question was simple—why?

Nima explaining why familiar bag colours and styles feel repetitive — 02The Sameness

02 / 08

The Sameness

Her answer was even simpler. Black. Brown. Tan. Familiar shapes. Different labels, but too often the same feeling. She had not stopped loving bags. She had stopped finding reasons to want another.

Brijesh thinking about why bags should inspire the same desire as sneakers — 03A Different Lens

03 / 08

A Different Lens

“Men obsess over sneakers. Women, over bags. Maybe the problem wasn’t that women stopped loving bags—maybe they were simply tired of seeing the same ones.”

That thought changed the brief.

Brijesh and Nima discussing bringing their family embroidery heritage into bags — 04The Inheritance

04 / 08

The Inheritance

The answer was already part of the family story. Across three generations, embroidery had been part of the work. What if that language of thread could move from garments into bags?

Nima and Brijesh reviewing bag sketches and the premium direction — 05The Standard

05 / 08

The Standard

The idea had to feel different without losing refinement. Embroidery could not be decoration added at the end. It had to belong to the silhouette, the material and the proportions from the first sketch.

Brijesh and Nima beginning the design and sketch process — 06From Thought to Paper

06 / 08

From Thought to Paper

So the conversation became a working table—forms, proportions, placements, materials and hardware. Every decision had one test: would this still feel rare when the novelty wore off?

Brijesh and Nima sketching embroidered bag concepts together — 07Design + Sketch

07 / 08

Design + Sketch

Sketch by sketch, a visual language began to appear: nature-led motifs, dimensional threadwork and bags designed to carry the embroidery—not compete with it.

08 / 08

PickALeaf

That is how PickALeaf began. Not from a plan to make another bag brand, but from a desire to make bags worth noticing again.

Carry the Rare.

WHAT THE IDEA BECAME

A point of view, made tangible.

Today, PickALeaf brings together in-house embroidery and manufacturing, premium vegan leather, suede velvet and dimensional threadwork—finished with the same attention that shaped the first sketches.

3 GenerationsEmbroidery heritage

In-houseEmbroidery & manufacturing

3D ThreadworkNever printed

Material-ledVegan leather & suede velvet